A bit "about us" ...
A lot about "why us ..."
Is been a while since I heard for the first time the story about an advertising campaign of one company and I was very surprised about the results. Not by how it went, but what it generated from its biggest competitor.
The short headline "We’re number 2, we try harder", could as well been answered with a short remark as "Trying does not mean “to be”. “To Be"- you must love "
in my own opinion.